How To Increase Website Traffic -
Websites are like plants, trees, and animals. They need to be nurtured, fed, and given regular health checks. It's not a difficult task but it does need to be part of your routine.
It’s good practice to put some effort into a continuous cycle of improvement so with that in mind here are some ways to refresh your websites to give them more chance of drawing organic traffic
It’s good practice to put some effort into a continuous cycle of improvement so with that in mind here are some ways to refresh your websites to give them more chance of drawing organic traffic
Note: the following advice will have to applied according to the platform on which you site is built, be that WordPress, blogger, Joomla, etc.
Website Review
The first task is to take a detailed look at your website, Before you can
make any improvements you need to baseline it to establish the current status so that you can measure any progress.
The first task is to take a detailed look at your website, Before you can
make any improvements you need to baseline it to establish the current status so that you can measure any progress.
Things to consider in this review:
Keywords
Is your site designed to attract traffic from particular search terms? Are these terms still relevant? Should they be updated based on changes in the way people search and the terms they use?
Content
How much new text and media has been added in the past 12 months? Was this too much or too little? What would you change about the schedule in the months ahead?
Quality
How satisfied are you with the quality of the content added so far? Have you ever hired a proofreader to have the site checked for spelling, grammatical, and punctuation errors?
Appearance
How about the site design? Does the current theme look dated?
Next, audit the site for technical errors that could effect its performance. There are plugins and sites that will carry out these tests for you. Just google for the test term with the keyword plugin or test to find examples:
Next, audit the site for technical errors that could effect its performance. There are plugins and sites that will carry out these tests for you. Just google for the test term with the keyword plugin or test to find examples:
Broken links
Are there any broken links, missing images, and videos that don’t run?
Code errors
Code errors
Is the HTML, CSS and other code error free? How could it be improved?
Mobile friendly
How does your site load and display on smart phones and tablets? Put your URL into Google free tool and test it.
Forms and functions
Are all the contact, mailing list and other forms working correctly?
Reporting
Is your Google Analytics code reporting correctly and accurately?
Finally, don’t forget security and backups:
When did you last backup your website? Is the process automated? Where is the backup stored?
Finally, don’t forget security and backups:
When did you last backup your website? Is the process automated? Where is the backup stored?
How secure is your website? Are you plagued by spammers, spam comments, and spammy registrations?
Website Improvements:
If you’ve checked all of this and found the site to be over 80% error free then well
done! It’s in very good shape and only needs a few other tweaks to optimise it. However, if there are obvious areas for improvement then it’s time to work out a plan and implement it.
You can make these improvements in any order but you might prefer to start with the design first and then rearrange the content. Once you’ve decided on a new theme you rearrange and amend the existing content. You’ve then got a fresh looking site that might inspire
you write more articles and blog posts.
You’ll need to address all and any of the items listed above. If this is beyond your
expertise or if you’re in any doubt about how to do it then hire someone to do it for you.
Strengthen your site’s SEO by auditing and improving it
It’s easy to become obsessive about SEO and forget that the priority is simply to
create interesting and informative websites that answer your target audience’s need, and which inspire visitors to return to your site and to share its contents.
Take care of that task and your site’s ranking will improve naturally.
Creating a site that is error free, loads quickly, is mobile friendly will help.
done! It’s in very good shape and only needs a few other tweaks to optimise it. However, if there are obvious areas for improvement then it’s time to work out a plan and implement it.
You can make these improvements in any order but you might prefer to start with the design first and then rearrange the content. Once you’ve decided on a new theme you rearrange and amend the existing content. You’ve then got a fresh looking site that might inspire
you write more articles and blog posts.
You’ll need to address all and any of the items listed above. If this is beyond your
expertise or if you’re in any doubt about how to do it then hire someone to do it for you.
Strengthen your site’s SEO by auditing and improving it
It’s easy to become obsessive about SEO and forget that the priority is simply to
create interesting and informative websites that answer your target audience’s need, and which inspire visitors to return to your site and to share its contents.
Take care of that task and your site’s ranking will improve naturally.
Creating a site that is error free, loads quickly, is mobile friendly will help.
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